Overseas Fax: reduce publishing costs 34 good ideas - publishing, publishing and printing - Printing

Editor's note: With the increasingly grim economic situation, we are increasingly concerned about the issue of corporate cost savings, the following, we will marketing, production, mailing and editing and so on to provide some cost savings to the publisher's views.

With the deteriorating economic environment and plummeting advertising revenue, almost all magazine publishers are looking for ways to cut costs in order to achieve more with less purpose. The following strategies may help the publishing companies without layoffs or reduced under the premise of quality and achieve cost savings.

1, full use of skilled interns.
Big Stone Publishing editor ElinorFish said: "We have taken a cost-saving measure is to take full advantage of all want to enter the company's interns. And some major magazines and coffee only to interns copying files is different, and we will make the experience of interns to do with writing whatever they do, or even let them write articles for the magazine. "

This way, the magazine will not only save the budget, but also to interns gained valuable work experience. When you face when multiple candidates, do not miss the selection of special opportunities for skilled personnel for example, BigStone publishing company had many interns from the right found a photographer.

2, and books publishers Cooperation To get free content
BigStone way company extract from the book publishers get a lot of free content, as Fish puts it: "Especially when a book just listed, we will charge publishers generally do not because we can play these new books vast publicity. "

3, reduced travel and marketing expenses.
4, the cancellation of real estate offices to save costs.
5, to negotiate with suppliers. 6, use of tools to simplify the ad tracking program
Mortgage Press the company through the use of magazine Management Device (MagazineManage)?? A more effective ad tracking and workflow management systems?? Get rid of the cumbersome spreadsheet management. The company's Executive Vice President Andrew? Berman said: "We will an advertisement entry attempts to reduce from seven sub-Dao of 1. In addition, that its system also addresses the ads later on the time and labor wastage."

7, maximize the use of automated systems
Automatic mail notification system to enable customers to upload content of the advertisements on a regular basis in order to avoid appearing in the advertising process time delays.

8, reduce the weight of paper
Renaissance publishing company serving the paper has all changed from 45 into 40 (text paper). CEO Todd said: "The lower the weight of the paper, it is also the lower cost and postage."

9, reducing crop size Todt said: "We decided from January 2009 onwards will be his" Saint Charles Avenue "magazine from the original magazine size reduced to normal size."

10, reduce the sales-based e-mail The company has large-scale reduction of the number of promotional messages in the mail, and are tried through more expensive to attract customers. Todd said: "We increased the Network The propaganda efforts, including the transformation of all magazine's website to make it play better publicity. "

11, the transfer of funds to the network marketing
LRS (Logos ResearchSystems) companies realize they can be more economical to replace the marketing promotions to insert the magazine business receipt card. They part for printing, inserting and mailing of these cards on the transfer of funds to the network, including the purchase of relevant agencies to send electronic journal of advertising and creating a Facebook page. According to the company's vice president of marketing and business development Pritchett (DanPritchett) was introduced, the effect is very significant return on investment is relatively high.

12, to improve targeted marketing In the publication of "Bible study" magazine, when, LRS along with an online bookstore, to the target audience of this magazine to promote their products and bring products into the magazine ad Package In with the mail to the customer. The event targeted than the general business receipt card to be strong, and relatively low cost.

13, know your market and around the pricing and business models to establish it.
Now according to the tastes of the reader to the allocation of resources, but their taste in 35 years. For example, readers in the print magazine does not affect the demand under the premise of increasing the use of electronic and social media and marketing model selection based on specific circumstances, to create the highest return on investment.

14, using the standard page template
Like the Nature Publishing Group and publisher of the British Medical Association, are more like that in this way. Templates and sub templates for users to provide up to 50 kinds of paper types, especially when they integrate with XML workflow time, more automated production through a lot of time and save you money.

15, through other technology vendors integrate work processes and technology

Charlesworth Group (CharlesworthGroup) had achieved the current review system and the online publication of hosting automation platform for operation between the client platform. Such solutions enable the interaction between publishers and customers easier and more effective, as the Group CEO Stanley (AdrianStanley) put it: "If you can save some time, you can save a lot the costs. "

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