2010, e-reading market is expected to usher in second outbreak - Electronic reading, the market - Pr

In the just-concluded Las Vegas Electronic Development (hereinafter referred to ces show), the electronic reader for the first time formed a separate exhibition area, a total of 20 exhibits balance, and wireless applications, Tablet PC together and become the three major consumer electronics industry trends.

British plasticlogic introduced ultra-thin que electronic reader that can display a full-size stationery; skiff electronic reader bending flexible display can be realized; Samsung Electronics introduced readers to use the mobile phone industry nowadays popular slide functions; copia e-readers also have the social Network Applications ... ... market expectations, in groups of features innovative new electronic reading the lead, the electronic book market in 2010 is expected to usher in the second outbreak of the period. China will become one of the main battlefield.

Price-bit upgrade card The high profits in emerging markets continues to attract some foresight into large-scale manufacturers. Sources revealed that in 2010, the Chinese electronic reader than the original brand Kingship, Hanlin, easy to Dr Man of the house, Lenovo, Digital China so it could launch its own brand manufacturers readers. In addition, Japan and Korea University, China Taiwan, Department and other terminal manufacturers will enter the mainland China market, especially in master e-ink technology, China Taiwan dollars too, Hon Hai strong brands such as production of electronic readers on the mainland market The most obvious impact.

In fact, after the economic crisis in the context of all global manufacturers in China will keep a close eye piece of cake. By the end of December 2009, Korea announced iRiver mp3 makers in China market electronic reader products iriverstory, earlier than the Amazon and the Sony e-reader market, become the first foreign brand.

"With the e-reader market, increased competition, market share become the focus of competition of various manufacturers, the price war has become the market makers scramble killer," said Analysys International analyst Serum IAP. It is foreseeable that, manufacturers have cut prices is bound to promote the continued low end price, relying solely on profit mode terminal challenged.

Foreign brands is not dominant in the content, so they focus on the product's appearance and price. IRiver launched first in China, 6-inch display electronic reader priced 2249 yuan, the price of 5.5-inch screen made for the mainstream reader e-reader market price equal to or even cheaper.

IRiver global production center is located in Dongguan, Guangdong Province, to complete pcb board patch to the final assembly of the entire process, have the similar cost advantage of Chinese enterprises. In the Chinese market Sell By iRiver and China, Qi Cheng Xingong distributor Division Three, two Cooperation Began in 2002. According to General Manager Wang Youming three letter introduces odd Cheng, iriverstory been completed within a week Gome, Suning stores and Jingdong Mall in cities such as channel Distribution Issues. According to reports, iriverstory sales in Jingdong Mall ranked first on a market, iRiver, and sales director Bae Han-Cheol think the main reason is the appearance and function iriverstory more personalized demands of consumers.

Mediaideas nickhampshire senior analyst forecast that in 2010 global e-reader screen capacity can reach to 600 million, will inevitably lead to a substantial price reduction of electronic readers.

System in times of hardship

According to professionals, the current e-reader price of 2,500 yuan and the reason for the high, largely because of the limited capacity of electronic ink, limited capacity of many manufacturers. Market research firm mediaideas a report revealed that the current total global sales of electronic readers, according to PVI and AUO's production capacity can be calculated from 1.1 million e-ink screen capacity limit.

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